Every music artist needs an official website. This dedicated online space will allow you to organize relevant information about your career in one place. It is also a one-stop destination for your fans, potential clients, and journalists to obtain information about your career, upcoming shows, contact details, or latest work. So…
What should a music artist website have? A music artist website should have the following elements:
- It should address all the needs of potential visitors.
- The layout should be easy to navigate, and it should have engaging content.
- It should also have an interesting Home page and About Page.
- It should be continuously updated with recent photos and videos, news of upcoming shows and events, and media coverage.
- The website should also carry links to the music artist’s social media channels.
- Additionally, it can have a store to sell merchandise, audio recordings, and other products.
- Finally, it should also have a subscription option to newsletters or a free resource to build a personalized mailing list.
Let’s talk in detail about each of these aspects and more now…
Ten Elements That A Good Music Artist Website Must Have
Given below are 10 elements that a music artist website should have.
Use these as a guide when you create your own artist website.
Recommended Further Reading: How To Easily Make A WordPress Website For Artists
Just remember that you need not have all the elements on your website. But, try to have as many of these as possible to create a great website.
1. Easy Navigation And Structured Layout
Typically, visitors to your website will include fans, potential clients, journalists, and booking agents. Not all of them will be tech-savvy.
So, it is essential to come up with a website design that appeals to all categories of visitors.
Use a simple but structured layout to organize your content.
Provide clear navigation paths and don’t clutter the pages with too many details.
Go with text-based menus to avoid confusion.
Also, place Call To Action buttons and important information in easily accessible locations.
2. Effective Home Page
Your Home Page is the first thing that a visitor sees on the website. It gives you the best chance to impress them and encourage them to stay and explore the space.
Design your Home Page in such a way that it grabs their attention and gives them exactly what they are looking for.
Keep it professional with high-quality images, your best music, and clear links to relevant information.
Don’t place too many things to look at, as it will be confusing. Instead, it should be clear, logically structured, and provide direct access to the information they need as quickly as possible.
3. Engaging About Page
Introduce yourself and your music to a visitor through an engaging About Page.
Plan the content of this page in such a way that it makes the visitor curious to learn more about you.
Include details like where you come from, your qualifications, and your background in music.
You can also write about your experiences, awards, recognitions, and other details that will enhance your credibility.
Promoters and show agents may also access this page to pick information for event pamphlets and posters. So, continuously update the information on this page to keep it relevant.
4. Music Portfolio Page
Your website visitors will expect to see samples of your work on your website. Allow them to enjoy some of your best work by embedding your music onto your website.
Use iTunes, SoundCloud, or Spotify for good quality streaming services.
You can segregate your music videos by category and date, and then display it in an organized fashion by setting up a portfolio page.
You can also add links to your music on this page for people to download or purchase it.
Additionally, you can also add a music player widget in the sidebar, and visitors to your website will be able to access your music from any page they visit.
Interesting Further Reading: 8 Best Artist Websites That Will Inspire You Tremendously
5. Video Coverage Of Live Performances
Videos are a great way to demonstrate your personality and music to the audience.
Since fans enjoy watching artists perform, they will find your videos appealing.
This will, in turn, help you build online traffic.
It will also help potential clients find out what you sound like and base their booking decision on what they see.
If you make your videos shareable, your fans and the press can share your work easily. This will direct more traffic to your website.
6. Links To Social Media Channels
You may already be active on Facebook, Twitter, and Instagram. Don’t forget to link these social media accounts to your website, so fans can find you on either platform.
Linking your website and social media channels will also be very useful when you publicize new information about a show or production release on the website.
It will automatically reflect on your social media channels, and your fans can receive all the details without having to search elsewhere.
7. Contact Form
Music artist websites are one of the first places where people search for contact information about an artist.
Allow patrons, booking agents, industry experts, and fans to quickly get in touch with you by placing your contact information on your website. Or you can have a contact form for them to fill out.
This will make it easy for anyone to reach you directly.
You can also segregate your incoming messages by directing visitors to specific Call To Action buttons, like “Contact for a Booking” or “Send a message.”
8. Press Or News Section
You will benefit from a website page that displays your latest media updates. It will help fans know about your upcoming shows, workshops, and productions.
This is also a space where you can share press and magazine clippings about recent awards, recognitions, and events you attended.
A dedicated press page will also allow journalists and bloggers to find what they need to write about you.
You should include reviews and testimonials on this page to enhance your credibility and create a favorable impression in the minds of visitors.
Also, make sure that you keep your press page and attached calendar of events updated to make it a reliable resource.
9. Email Subscription Option
Email marketing is inevitable for any artist who wishes to establish his or her presence in today’s competitive space.
While you can collect email addresses of fans at programs, you can also use your website for this purpose.
Embed an email sign-up form on the Home Page or Contact Page of your website to encourage visitors to quickly sign up for your alerts.
You can also entice visitors to sign-up to your mailing list by offering discounts, early access to new videos, or other attractive offers.
10. Online Store
One of the easiest and hassle-free ways to sell your music is to have an online music store option on your website.
You can easily build a store for your music with a website builder having eCommerce functionality.
Recommended Further Reading: How To Make A Great Looking WordPress Website For eCommerce
Fans will be happy to buy your music from the source. You can sell music in digital format as well as in physical forms like CDs.
Having your own music store will help you avoid service fees associated with hosting your store on a third-party website.
You can also use this space to promote events and sell show tickets.
So, In A Nutshell…
Building a music artist website is not difficult. You can do it on your own with the help of an efficient website builder in a matter of hours.
However, there are certain crucial things that a music artist website needs to have in order to be successful.
I have covered these elements in detail in this post. Follow this checklist, and your website will be equipped with all that is necessary to make it effective.
